For the third generation, the Jetta name was discontinued, and it was officially renamed the Volkswagen Vento in European countries, following the precedent of naming cars for winds, debuted in 1992. The Jetta 3 debuted in North America in 1993 after production delays and quality problems at the Volkswagen plant in Puebla, Mexico. The name "Vento" means "wind" in both Portuguese and Italian. It went on sale in most of Europe in the first quarter of the year, though it did not arrive on the British market until September 1992.
Because of the success of the second generation in North America, Volkswagen decided to keep the Jetta nameplate. However, in Europe the car was given its new name to appeal to a younger market.